Wilde about Pride 2014!

On the 1st August 2014, to celebrate the launch of William's new collection Dairy Queen, we left London in a blaze of silver glitter to take part in the famous Brighton Pride parade! Well the streets were packed with people as the sun was blazing, and to a soundtrack of Kylie Minogue and Dolly Parton, our farmyard themed, Rose Queen style float was welcomed with encouraging enthusiasm. Fourteen girls in five inch sparkly heels, and 4 beefy boys in pants marched, danced and frolicked through the streets spreading the good word and we all had a ball! Below is a selection of photos from the day, and keep eyes peeled for the online launch on 01/09/14! 

This is the first time William has launched a collection as part of Brighton Pride. “Pride is the perfect setting for this collection, the theme of ‘Dairy Queen’ is part village fete and so a float is certainly fitting! Pride is camp, colourful and fun which are qualities I’m happy to be associated with. Pride is also an event with a valuable message which I’m keen to support."

Thanks for all photos to Magic Owen (magicowen.co.uk) & Julia Cleaver Photography

And a massive thank you to everyone involved on the team that made doing this event possible,

 And especially all the lovely guys and girls that walked on the day, with Pride! 

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