Dairy Queen Shoot with Alice Hawkins - Launch 01/09/14

William Wilde's new collection, Dairy Queen, is launching on 1st of September 2014 - So not long to wait now!! 

In the remaining days why not have a gander at these teaser images that we shot with fashion photographer - Alice Hawkins, to whet your palette? Alice has shot editorials for Love, Pop, i-D, Vogue, Ponystep, and The Independent Magazine to name a few, and her celebrity subjects have included Donatella Versace, Marilyn Manson and  Paloma Faith. She is also a huge Dolly Parton fan, so we were really excited to shoot these images with her and felt confident that our visions would be in alignment!

Well it was a glorious sunny day as we shot 5 blondes in baby blue latex & lace on a rooftop somewhere near

The Shard in London, and here are the results, we love these pictures and so hope you do too! Don't forget to check back in to williamwilde.com on 01/09/14 for the official launch of Dairy Queen!

Dairy Queen Dress

Toile Peplum Blouse

Paris Plunge Pencil and Princess Peplum Dresses

Country Queen Dress

Marquise Dress

Pageant Queen Peplum Top

Chandelier Showgirl Harness

9 to 5 Blouse

Boucher Beau Corset Top

Dairy Stripe Dress

Big Smoke Blouse & Bow

Lace Blouse & Powder Blue Pussy Bow

W I L L I A M W I L D E . C O M

Photography: Alice Hawkins

Hair: Eamonn Hughes

Make Up: Dorita Nissen

Nails: Boomnails.co.uk

Models: Tiffany Saunders, Gemma Janes, Shelby Tribble, Pippa Evans