Very cutesy, very demure…

The latest TikTok trend that has broken the internet is one we’re being very mindful of indeed! The viral video by TikTok creater Jools LeBron has racked up over 40million views, with the words ‘cutesy’, ‘demure’ and ‘mindful’ being the buzzwords of the moment on everyone’s lips since!

Our interpretation of the trend is one that is ultra feminine and intentional whilst being both, playful and coy all at the same time. Think pretty pinks and plums, frills, bows and full skirts, with a Wilde twist, of course!

Can’t get enough of the trend either? Shop our specially curated Cutesy and Demure edit below:

Fleur Lingerie Set in Paris Pink and Plum, Wasp Dress in Hot Pink, Mayfair Mac in Baby Pink and Plum, Mini Hair Bow in Baby Pink, Pussy Bow and Blouse in Baby Pink / Paris Pink / Plum, Andromeda Lingerie Set in Plum or Pink.