We're Wilde For Wigs This Summer!

Get a-head of the game by embracing our favourite trend of Summer 2024 - wigs! We’re excited to announce that we’ve just introduced a fab new range to the site, and here are a few reasons why we can't get enough of them:

* They're the easiest way to experiment with a new ‘do, without the commitment (or regret!)

* Simplify your life and adopt a low-maintenance getting ready routine, without compromising on style.

* Cover up a haircut gone wrong!

* Embrace an exciting new alter ego, explore a fantasy you, and transform your appearance as many times as you have space for wigs!

Here are a selection of themes based on our new range, and our favourite ways to wear them:

A classic French girl wardrobe may include a trench coat, a beret and red lipstick, but what finishes every French fantasy outfit flawlessly, is an easy, breezy effortless mid-length cut with classic bangs. Make like legendry French model, Caroline de Maigret and get the look with our newly launched Ombre Shoulder Length Fringe Wig or the Ombre Long Bob with Fringe.

They say blondes have more fun, but there’s only one way to know for sure! Nobody does blonde quite like Hollywood! So whether you’re channelling your inner Paris Hilton or everyone's muse of the moment, Sabrina Carpenter, a wig is the quickest and simplest way to experiment with your inner Goldilocks, without all of the peroxide and the damage to your hair (or purse strings!).

Get the look with our Long Blonde Natural Wave with Fringe Wig.

While Nicki Minaj will forever be our inspiration and long-reigning Queen of the Bubblegum Bob, Kylie Jenner dyed her hair Pastel Pink earlier this year as a nod to her ‘King Kylie’ era characterised by bold fashion choices, vibrant hair colours, and an unapologetically edgy persona, which we’re all about!

Get the look with our Pink Natural Wave with Fringe Wig.

The ‘Old Money’ aesthetic has been trending through the Spring / Summer months and features preppy pieces like striped button-down shirts, tennis skirts and twin sets. The perfect, polished hair to top off this look is the ‘Lob’ which is a Long Bob that is fuss-free but also looks glossy, expensive and country-club chic.

Get the look with our Brunette Natural Wave with Fringe Wig, The Brunette Bob or the longer Brunette Natural Wave with Fringe.

If a black mane with blunt bangs is good enough for Cleopatra, it’s good enough for us! And with Hollywood royalty like Katy Perry and Rihanna trying their hands at the trend, it’s the only excuse we need to treat ourselves to The Natural Black Cleopatra wig and start ordering our subjects around!

Cheryl Blossom will forever be our inspiration for a femme fatale with fiery red hair, blood red lipstick to match and a power outfit that packs a punch.

Get Cheryl’s look with our Long Ginger Wave with Fringe wig, or go shorter with the Ginger Natural Wave with Fringe (also available in Plum). 

We hope you love our new wigs as much as we do?! Which are you most excited to try? Share with us in the comments below.